Internet Marketing information

Internet marketing is also known as web marketing, online marketing, or eMarketing, and is the marketing of products or services using the Internet.

The Internet has added many unique sales benefits to marketing, one of which is lower costs for the distribution of information and media to a truly worldwide audience. The interactive nature of Internet marketing, offering instant response and encouraging rapid responses, is unique to the medium.

Internet marketing is often considered to have a wider scope than traditional marketing because it includes digital media such as the Internet, email, web banner advertising etc. However, Internet marketing also includes gathering digital customer data and developing customer relationship management (CRM) systems.

Internet marketing brings together many of the creative and technical elements of the Internet, including design, development, visual creativity, advertising, and sales. Internet marketing does not simply cover building or promoting a website, nor does it simply mean placing a banner advertisement on a website.

Effective Internet marketing requires a comprehensive integrated marketing strategy that emphasises a company's business targets and sales goals with its website usage and appearance, focusing on its chosen target markets through the considered choice of advertising options, media, and design.

Internet marketing also means the carefully considered placement of media during the different stages of the customer engagement cycle, using methods such as search engine marketing (SEM), search engine optimisation (SEO), banner advertising, email marketing, and web strategies. 

Top 7 questions to determine qualified sales leads

There are seven main questions used to determine if the contact or business is a qualified prospect:

1) Does this contact or business need my company’s services or products?

2) Does this contact or business perceive a need or problem that may be met by my company’s product or service?

3) Does the contact or business have a real desire to fulfil this actual need or solve this problem?

4) Can this contact's desire to fulfil actual needs or solve problems be converted into a belief that my company’s product is needed?

5) Does this contact or business have the financial budget to pay?

6) Does this contact have the company authority to buy?

7) Is this potential contact's purchase large enough to be a profitable sale?

These are the questions that we ask, and you should ask them as well, during the prospect qualification process (which is the most important part of the lead generation process).