Internet Marketing information

Internet marketing is also known as web marketing, online marketing, or eMarketing, and is the marketing of products or services using the Internet.

The Internet has added many unique sales benefits to marketing, one of which is lower costs for the distribution of information and media to a truly worldwide audience. The interactive nature of Internet marketing, offering instant response and encouraging rapid responses, is unique to the medium.

Internet marketing is often considered to have a wider scope than traditional marketing because it includes digital media such as the Internet, email, web banner advertising etc. However, Internet marketing also includes gathering digital customer data and developing customer relationship management (CRM) systems.

Internet marketing brings together many of the creative and technical elements of the Internet, including design, development, visual creativity, advertising, and sales. Internet marketing does not simply cover building or promoting a website, nor does it simply mean placing a banner advertisement on a website.

Effective Internet marketing requires a comprehensive integrated marketing strategy that emphasises a company's business targets and sales goals with its website usage and appearance, focusing on its chosen target markets through the considered choice of advertising options, media, and design.

Internet marketing also means the carefully considered placement of media during the different stages of the customer engagement cycle, using methods such as search engine marketing (SEM), search engine optimisation (SEO), banner advertising, email marketing, and web strategies. 

Top 10 PR Tips

1) Talking about doing PR isn't as good as actually doing something. Waiting for the best story to happen can take a while, it is better to get something out there

2) Have a steady stream of appropriate PR to editors seeking your content

3) Read the up-coming Features list and try to put some PR relevant to the feature

4) Find a PR company that can make something out of your product or service, that you might think is normal

5) Use pictures with your PR to help Editors to visualise your uniqueness

6) 'The more you write the less gets read' good PR companies have learnt to be brief and to the point

7) Recycle old PR with a fresh new slant, in some fringe publications

8) Good PR agents will find a good story by just interviewing your customers

9) Fully written-up Testimonials with pictures are like gold, you can use them for PR and for sending to prospects in your marketing materials

10) Measure the success of your PR with clippings, but allow time for editors to start using your submissions

A technique used in public relations is to identify the specific target audience, and then to tailor every message to appeal directly to that audience. The audience can be a general, nationwide or worldwide audience, and it is often a segment of a entire population. Marketers often refer to "demographics" such as "black males 20-40" for example. In public relations an audience is often more fluid, being whoever a company wants to reach. For example, recent political target audiences include "soccer moms". There is also a grouping based on fitness, eating preferences etc.

As well as audiences, there are stakeholders, people who have a "stake" in a specific issue. All audiences are potential stakeholders, but not all of the stakeholders are audiences. To provide an example, a charity enlists a PR agency to produce a campaign to raise money to find potential cures for a disease. The charity and the sufferers of the disease are stakeholders, and the audience is everyone who could donate money.