Internet Marketing information

Internet marketing is also known as web marketing, online marketing, or eMarketing, and is the marketing of products or services using the Internet.

The Internet has added many unique sales benefits to marketing, one of which is lower costs for the distribution of information and media to a truly worldwide audience. The interactive nature of Internet marketing, offering instant response and encouraging rapid responses, is unique to the medium.

Internet marketing is often considered to have a wider scope than traditional marketing because it includes digital media such as the Internet, email, web banner advertising etc. However, Internet marketing also includes gathering digital customer data and developing customer relationship management (CRM) systems.

Internet marketing brings together many of the creative and technical elements of the Internet, including design, development, visual creativity, advertising, and sales. Internet marketing does not simply cover building or promoting a website, nor does it simply mean placing a banner advertisement on a website.

Effective Internet marketing requires a comprehensive integrated marketing strategy that emphasises a company's business targets and sales goals with its website usage and appearance, focusing on its chosen target markets through the considered choice of advertising options, media, and design.

Internet marketing also means the carefully considered placement of media during the different stages of the customer engagement cycle, using methods such as search engine marketing (SEM), search engine optimisation (SEO), banner advertising, email marketing, and web strategies. 

Lead Generation Top Tips

The best approach to lead generation depends entirely on the decision process of the buyer.

The key strategy is to identify the most likely prospects and then educating and qualifying them before using more expensive sales resources. The education benefits the buyer; qualification benefits the seller.

Although there are many methodologies and tactics, each involves one of two primary approaches: Broad-based or Concentrated.

• Broad-based involves communicating to a broad set of prospects with the expectation of a statistical response back to the marketer. Advertising is a classic example of broad-based marketing rendezvous.

• Concentrated marketing involves identifying well-matched prospects into a subset. Market segmentation and trade shows are classic examples of concentrated-marketing strategies.

A fully iintegrated marketing strategy is very effective when it is developed as a keycomponent of the company corporate strategy, defining how the company can successfully find customers and prospects in their chosen market. Corporate strategies and goals are needed. As the customer is the source of a company's turnover, so marketing strategy is more closely linked with sales. An essential component of a company's marketing strategy is to make sure the marketing is in line with a company's mission statement.

Theory:

1) Target market
2) Sales proposition
3) Marketing mplementation