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Lead Generation, PR and Photography Reading
Expand your customer base & increase profits
We're a group of freelance web marketing, PR and digital photography experts, using our decades of experience to provide cost-effective one-on-one services including Lead Generation, PR and Photography in Reading:
PRW - dedicated to working with small and medium-sized companies
LOW OVERHEADS
PRW Communications brings together skills from a group of freelance associates. Many of us work from home, keeping our office and staffing overheads very low so that YOU the customer receives the benefit.
YEARS OF EXPERIENCE
PRW Communications was formed by Robin Weekes. Robin has a Diploma in Marketing and is a Chartered Engineer, having spent 12 years as Managing Director of a marketing communications agency. He has also had directorships in the electronics industry, carrying out sales, marketing, general management and engineering roles.
MANY DIFFERENT SKILLS
With additional skills in online marketing, photography, image creation and finance, we enjoy the challenges presented by smaller companies and understand their problems particularly well, having "sat in their seat". Every member of the team is just as experienced and brings cutting-edge ideas to the table, providing a wide variety of skills including web design, search engine optimisation, PR, Photoshop image creation, video and fresh-looking graphic design.
Here's an example of one of our many services:
Lead Generation, PR and Photography in Reading
We provide Lead Generation, PR and Photography services for businesses in Reading and surrounding regions. A very wide range of customers from many different markets have benefited from the highly professional Lead Generation, PR and Photography projects that we've carried out in Reading. Our Lead Generation, PR and Photography service is just one of our many specialist services and we strive to maintain very high standards of quality in Lead Generation, PR and Photography and every other service. Clients throughout Reading have remarked on how they would recommend PRW to other businesses in Reading.
More about our Lead Generation, PR and Photography service in Reading: the image below contains some examples of Lead Generation, PR and Photography produced for businesses in Reading. Contact us for more examples of Lead Generation, PR and Photography in the UK. Partner locations providing Lead Generation, PR and Photography in Reading: Hampshire, Berkshire, Surrey, Kent, Oxfordshire, Wiltshire, Reading and many other regions. From our main base in Basingstoke Hampshire, we can provide expert advice on Lead Generation, PR and Photography in Reading and examples of our Lead Generation, PR and Photography service in Reading.
Lead Generation, PR and Photography in Reading is a new and unique approach to eMarketing! We create a highly-optimised "marketing website", which is totally customised to your company's products, services and our researhed key Google search phrases. We make no charge for the website creation, we only charge on a "per lead" basis, and you retain your main website. Unlike most other Pay Per Lead schemes, your leads are NOT shared with your competitors.
Usually only a handful of keyphrases can be optimised, but our own Pay Per Lead system enables hundreds of keyphrases to be optimised and indexed by both Google and Yahoo. Most of those Pay Per Lead key phrases will appear on page one or two or three of a Google or Yahoo search. To offer such a service, a web supplier has to be extremely confident in their ability to generate leads. We are totally confident in our Pay Per Lead service.
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Five ways to determine which are good prospects
All prospects are not created equal; some are more likely to turn into sales. To avoid wasting time, you need to weed out the poor prospects and concentrate your efforts on prospects who will yield a return on your investment of effort, money and resources.
The following five steps will help you distinguish good prospects from bad prospects:
1) Define your target market precisely. Break your market down by demographics ie geography, market, company employee size etc. This will enable you to focus on the prospects that match your target audience.
2) Assess need, budget and the prospect’s purchasing authority. Ask basic questions that will allow you to determine whether a prospect is ready, such as:
What's the timescale for this project?
Who else is involved in making the decision?
What's the budget for the product or service?
How will the decision be made?
Is your company ready to purchase if the right product or service is found?
If you decide that our product or service meets the need, what will the next step be?
3) Ask for a “yes” or "no." Conventional thought says that as long as the prospect hasn't said "no," then the sale is still possible. However, when it comes to rating prospects, get a decision, even if it's no. It’s better to find out sooner rather than later that the opportunities of closing a sale are slight.
4) Evaluate the prospect's financial position. Creditworthy prospects are better than high-risk customers. Stable prospects are better than customers going through widespread changes. A company that is merging or downsizing may delay buying decisions.
5) Develop a sales lead scoring system. Rate prospects by a letter or number grade, based on the possibility of closing the sale. Concentrate on A or B prospects, and upgrade or downgrade the other prospects as circumstances change.
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Internet Marketing
Internet marketing, also known as web marketing, online marketing, or eMarketing, is the marketing of products or services using the Internet.
The Internet has brought many unique sales benefits to marketing, one of which is lower costs for the distribution of information and media to a worldwide audience. The interactive nature of Internet marketing, providing instant response and encouraging responses, is unique to the medium.
Internet marketing is often considered to have a wider scope because it includes digital media such as the Internet, email, web banner ads etc. However, Internet marketing also includes digital customer data and customer relationship management (CRM) systems.
Internet marketing brings together creative and technical elements of the Internet, including design, development, visual creativity, advertising, and sales. Internet marketing does not simply include building or promoting a website, nor does it simply mean placing a banner ad on a website.
Effective Internet marketing requires a comprehensive marketing strategy that emphasises a company's business model and sales goals with its website usage and appearance, focusing on its target markets through the considered choice of advertising options, media, and design.
Internet marketing also means the considered placement of media during the different stages of the customer engagement cycle, using search engine marketing (SEM), search engine optimisation (SEO), banner ads, email marketing, and Web strategies.
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| The UK geographic areas that we cover
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